Booking.com, Expedia & Airbnb top distribution channel list for 2022
Su, the channel manager for PMS providers, unveiled the hotel booking channels most used in 2022.
Su shared the list of distribution channels that, over the last year, have brought the highest room nights to hotels around the globe.
In line with global trends, the list consists of both new and established channels for distribution as hoteliers move towards a more holistic approach to their online commerce strategy.
Online travel agents continue to be at the top positions as hoteliers leverage these channels to gain coverage that would otherwise be unattainable for them. Global OTAs remain strong, but regional OTAs have equally maintained their relevance for hoteliers reaching out to their target audience.
Direct bookings through hotels’ own website was at position five, driven by increased investment by properties into booking engines, websites, metasearch, seamless payment options, and other conversion optimisation mechanisms.
The continued growth of this commission-free channel has been heartening news for hotels’ bottom line. Notably global distribution systems also made it to the top channel list as a representation of the ongoing importance of corporate bookers for many accommodation providers.
“This list of top channels is a representation of an evolved marketplace,” says Franck Leprodhomme, Head of Sales, Su. “Changing travel habits have contributed to hoteliers shifting their approach from tried and tested channels towards a more balanced distribution portfolio in order to stay ahead of the curve and not miss the boat to revenue optimisation and growth.”
The top 10 booking channels based on room nights by 5000+ PMS-connected Su partner properties across 75 countries were:
1. Booking.com
2. Expedia
3. Airbnb
4. Agoda
5. Direct bookings via Su
6. Traveloka
7. Trip.com
8. Hotels World Group
9. Go-MMT
10. STAAH GDS
About Su
Offering easy connectivity and total transparency, Su is highly reliable and scalable product power direct connections to 175+ OTAs, CRS and vacation rentals across the globe, enabling seamless connectivity to delight your customers. Its sophisticated but simple technology puts PMS providers in total control. In a short span, Su has grown to enable seamless connectivity for more than 5,000 properties across 75 countries. Find out more on www.suissu.com