Learn about hotel PMS & channel manager integration. Explore what is white label property management & see Channel manager comparisons
Today all types of Accommodation providers, independent properties, hotel groups, or vacation rentals are all highly reliant on Online Travel Agents (OTAs) to maximize their bookings.
World without a Channel Manager
The task of distribution of inventory and rates across multiple OTA’s would be a tedious, time-consuming process for the properties when managing their online distribution manually. This manual process could also lead to overbookings and rate disparity. A channel manager empowers small and large accommodation providers with greater control and flexibility.
What is a Channel Manager?
A traditional channel manager handles online distribution for accommodation providers of all types so they can easily manage their bookings across multiple OTAs from a single source. It’s a tool designed to help accommodation providers manage inventory, rates and content at ease.
When a customer books a room from a particular channel, availability is automatically updated across all other channels including your property’s booking engine. It centralizes and automates the process of updating channels, availability, and rates all in real-time.
What is a White Label Channel Manager?
Generally offered to Resellers. A white label channel manager is similar to a traditional channel manager but with a customised skin based on the Reseller brand colours. Channel Management providers across the globe offer a White Label Solution in markets that they do not have a presence.
Sales, onboarding and first level support is offered by the Reseller in a white label setup. The Reseller gets a separate login and all the properties that are contracted through the reseller can be seen in this view. A white label channel manager usually gets the same updates that the traditional manager does on their system and can offer them to their clients.
What is SU?
Su is a Channel Manager built for PMS, CRS and Vacation Rentals. It’s a link between the Property Management System and the OTAs through simple APIs which removes the friction with conventional channel managers. It also provides a custom build booking engine that PMS partners can call their own. Su is the platform that provides easy connectivity and total transparency.
Su is a highly reliable and scalable product, different from the conventional hotel channel manager, powering direct connections to 175+ OTAs across the globe, enabling seamless connectivity to delight your customers.
Also, unlike the White Label Channel Manager, the Su platform puts the PMS providers in the driver’s seat, giving them total control and helping them grow their business with seamless connectivity. It’s a modern technology made simple – with easy connectivity, human access, and total transparency.
Are you ready to see the difference? Contact the Su team for a Free Demo Today.