As one of Asia-Pacific’s most forward-thinking hospitality solutions providers, ZUZU Hospitality has built its reputation on helping independent hotels thrive through technology and expertise.
Central to this mission is ensuring hotels remain connected to the world’s leading online travel agencies (OTAs), efficiently, reliably, and at scale. To achieve this, ZUZU turned to Su API’s Private Label Channel Management solution, a trusted technology partner that delivers robust connectivity and performance consistency across their growing network of hotels.
About ZUZU Hospitality
ZUZU Hospitality empowers independent hotels by providing the technology and expertise traditionally reserved for large chains. Through a suite of services covering revenue management, distribution, and digital marketing, ZUZU enables hotels to optimise performance and focus on guest experience while technology handles the complexity behind the scenes.
Operating across multiple Asian markets, ZUZU’s strength lies in its ability to deliver measurable, scalable results, powered by reliable partnerships and innovative technology platforms.
The Challenge
With hundreds of hotel partners and an expanding OTA ecosystem, managing channel distribution presented increasing challenges. Maintaining rate parity, real-time inventory updates, and seamless API connectivity required a solution capable of high reliability and continuous optimisation.
ZUZU needed a technology partner who could ensure robust performance, support multiple integrations, and respond quickly to evolving distribution requirements, all while maintaining stability across markets and platforms.
The Solution: Su API Channel Management
Su API’s Channel Management platform provided the flexibility, scalability, and reliability ZUZU required. By integrating Su’s API into its property management framework, ZUZU could centralise inventory and rate distribution, automate data synchronisation, and significantly reduce manual intervention.
What began as a technical integration evolved into a deep strategic partnership, one that continues to drive operational excellence and customer satisfaction across ZUZU’s portfolio.
Tony Howlett, CEO of Su API, explains:
“ZUZU Hospitality’s approach to growth through smart technology aligns perfectly with our mission at Su. Our shared goal is to simplify connectivity and empower hotels with dependable distribution infrastructure. This partnership shows how collaboration and innovation can truly redefine efficiency in hospitality technology.”
This shared commitment to innovation and reliability has strengthened the relationship between the two companies, allowing both teams to focus on evolving together with the industry.
Partnership Highlights
ZUZU’s team describes the partnership with Su as one built on trust, responsiveness, and continuous improvement.
- Partnership & Trust – Years of reliable collaboration underpin the confidence to innovate together.
- Growth Together – The relationship supports mutual expansion and smarter solutions for hotels.
- Ease of Collaboration – The Su team’s responsiveness makes joint development seamless.
- Future-Focused – Both companies are committed to evolving in line with industry and market needs.
Results and Impact
With Su API’s Private Label Channel Management powering its connectivity, ZUZU has achieved:
- Higher data accuracy and faster OTA updates.
- Reduced operational overheads through automation.
- Stronger system stability and performance across markets.
- Enhanced hotel partner satisfaction and retention.
Together, ZUZU Hospitality and Su API are helping independent hotels compete at scale, redefining what efficiency and partnership mean in modern hospitality technology.
Website: www.zuzuhospitality.com
Partner: www.su-api.com
