Su data highlights the platforms driving global demand, the rise of regional players and the growing importance of balanced distribution.
Su, a leading API-driven hospitality distribution platform, connecting property management systems to more than 2,000 booking channels worldwide, has unveiled its Top 10 Global Hotel Booking Channels for 2025. The ranking is based on global room-night volumes processed across Su’s integrated network of accommodation providers and reflects the continued evolution of booking behaviour in a digitally mature travel landscape.
The top four positions remain unchanged from last year, demonstrating the continued dominance of global OTAs across both leisure and business travel segments. Booking.com, Expedia, Agoda, and Airbnb maintained their positions as major drivers of global demand, each supported by strong brand equity, extensive worldwide inventory, and high mobile adoption among travellers.
Trip.com strengthened its performance in 2025, moving up one spot to number five. New entrants to the global Top 10 – GoMMT and The Hotels Network – reflect the increasingly diversified nature of the global supply ecosystem. Their presence highlights the rising significance of regional OTAs and technology-driven distribution partners that support both domestic and outbound travel segments.
Traveloka and Tiket retained places in the 2025 rankings, though all three shifted positions due to increased competition and emerging booking patterns across long-haul and short-haul markets. Meanwhile, wholesale and B2B providers like Hotelbeds remain central to global booking flows, demonstrating resilience through their continued role in packaged travel, group movement and intermediary distribution.
“Global booking behaviour continues to evolve rapidly, and the 2025 rankings show that the strongest-performing hotels are those embracing a truly balanced distribution strategy,” said Franck Leprodhomme, Global Head of Sales from Su. “OTAs remain essential for scale, regional platforms are reshaping competitive dynamics, and direct channels continue to grow in importance for loyalty and long-term value. Hoteliers that integrate all three effectively are the ones achieving the most resilient results.”
About the Su Global Channel Rankings
The annual Su ranking is compiled from aggregated and anonymised booking data processed through Su’s distribution technology stack. The insights help accommodation providers understand which channels are delivering the highest global room-night volumes and how platform performance is shifting year to year.
Integrate with 2,000+ partners worldwide to expand your reach